Madonna Unveils Buzzy New Material Girl Campaign Featuring Rita Ora — PHOTOS

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Image Credit: Courtesy of Material Girl

The onslaught of cold, snowy winter weather got you down? Leave it to fashion maven Madonna to announce a hot new spring fashion line from her Material Girl collection to cheer you up. Madonna, along with daughter Lola, debuted their new Spring 2014 collection “Material Girl Hits Miami” featuring Jay-Z protége, Rita Ora. This is Ora’s second fashion campaign for the Material Girl brand and features the British singer-songwriter photographed in a series of beautiful Miami hot spots.

“Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” Lola said in a statement. The original Material Girl added that Rita is “fearless” when it comes to expressing herself. “We love her personality and think she perfectly embodies the spirit of Material Girl.”

Take a sneak peek at the Material Girl Spring ’14 collection below!

Image Credit: Courtesy of Material Girl

Image Credit: Courtesy of Material Girl

Image Credit: Courtesy of Material Girl

Image Credit: Courtesy of Material Girl

Like what you see? The Material Girl Spring 14 collection is available exclusively at Macy’s and Macys.com.

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