Kanye West is looking to fill your closet with a lot more of his apparel.
After two years and three seasons of “Yeezy” branded footwear and apparel, Kanye West and Adidas are officially launching a new brand.
Adidas described the collab, Adidas + Kanye West, as a “Yeezy-branded entity creating footwear, apparel and accessories for all genders across street and sport.”
Adidas + Kanye West will extend beyond the previous best-selling lifestyle collabs to now include products specifically for sport, not just leisure.
“Two years in and the game’s just been changed again. adidas + KANYE WEST,” Adidas posted on Instagram.
In a press release reported by Billboard, Eric Liedtke, Senior Vice President of Brand Marketing at Adidas, said, “With Adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what Adidas has always been about, empowering creators to create the new.”
No word yet on when fans will be able to buy the new products, but they did say this new collection will have its own stores.
West has often said that with the right resources, he could change the fashion world all together. Now that Adidas is officially giving him the reigns, his fandom is expected to push their profit margins sky high. So, spring, summer, fall or winter, Yeezy Season won’t be ending anytime soon.
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