Twitter is bidding farewell to their popular video streaming app, Vine.
In a surprising move, the company announced on Thursday (Oct. 27) that it would be shutting down the video service. According to Variety, Twitter plans to slowly phase out the network over the course of the next few months.
Creators and consumers of the fun six-second videos the platform is known for don’t have to worry about not being able to access their favorite clips and creations. In a blog post announcing the end, Twitter also stated that it plans to keep the Vine website up and running.
“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website,” assured the company.
Vine was first introduced in 2012 and birthed a new wave of social media influences know as Viners. The app became popular with budding creators like Cameron Dallas and Lele Pons for its ability to showcase funny, bitesized videos.
While many will be sad to see Vine go, the truth of the matter is, it makes sense that perhaps the network isn’t performing as well as it used to. With the rise of Snapchat, and Instagram and Facebook’s ability to incorporate video, it’s becoming easier and easier for users to create similar content across a variety of platforms.
And despite the fact that Vine will soon be no more, we’re resting easy knowing Twitter has a plan that involves phasing the website out slowly so that we can all still enjoy some of our favorite vines for a bit longer.
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