Beyoncé doesn’t need to hold the title of most followed on any social media platform in order to make a splash. In fact, a new report by D’Marie Analytics recently revealed that Bey’s social handles might very well be the most valuable.
The company estimates that one post from the “Formation” singer across any of her social media platforms is worth over $1 million, Elle reports.
To put that into perspective, D’Marie Analytics estimates that Selena Gomez, who currently holds the title of most followed on Instagram, is only worth about $775,000 per post across platforms like Facebook, Instagram, and Twitter.
As Elle explains, D’Marie Analytics uses 56+ different metrics in their algorithm to analyze a persons’s follower count, post reach, post engagement, and post click through rate across a variety of social media platforms in order to figure out how much a single post could be worth.
The company also notes that it was Bey’s recent pregnancy announcement, which also garnered her the title of most liked photo on Instagram, gave the singer a huge boost in terms of social media clout. In fact, since Jan. 1, the singer has gained an average of 98,077 followers per day across all her social media platforms.
Given Beyonce’s influence and her steady climb in followers, it sounds as though she’s about to give everyone in the most followed category a serious run for their money!
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