BTS is quickly becoming a name to be reckoned with in the music world, but the group’s name itself has just undergone a major change.
The K-Pop band’s name in Korean is officially “Bangtan Sonyeondan,” but in English they’re known as BTS or “bulletproof boy scouts.” But as Time reports, that’s all changing as the band has switched its English name to “Beyond the Scene.”
“We really like the new BI [Brand Identity],” they group wrote in Korean in a Twitter announcement via Rolling Stone’s translation. “We were really looking forward to it and were eager to show it to everyone even a day sooner [than we did]. More than anything, it shows that ARMY and we, BTS, are connected as one and are filled with meaning that makes us feel good.”
The good news is that BTS will still be the acronym the music group goes by everywhere, but technically it now means “Beyond the Scene,” at least in English. In fact, the re-branding was announced alongside a new logo reveal earlier this week on YouTube, and it’s pretty cool.
In the logo announcement you can see that BTS is all about protecting and building their ARMY of fans, but what do their fans think about the two new changes in the band’s identity? It’s sort of a mixed bag.
Some fans have taken to Twitter to show their support, while others are SO confused by the rebranding. Either way, the group is causing the press to look its way, which is a key step in establishing itself with American music fans.
Check out some of the fans’ reactions below, and let us know what you think about the newly named Beyond the Scene.
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